Dublin City Council’s new logo revealed after more than €44,000 spent on redesign
Following a spend of more than €44,500 on consultants and design teams by Dublin City Council, the Irish Independent can reveal the authority’s new logo.
Seen in the above image, the logo is understood to be part of a wide-ranging rebrand process which involves an across-the-board overhaul of the council’s design language.
In a message to councillors informing them of the changes, DCC chief executive Richard Shakespeare said the new design was “modern and versatile” and would make the services offered by the council “easier to connect with”.
"It has been designed to work seamlessly across print, digital and physical spaces. It includes a brighter colour palette, accessible typography, and a logo that reflects our heritage, with inspiration taken from the original Dublin crest and the River Liffey,” he wrote.
Mr Shakespeare said the authority worked closely with Oifig an Choimisinéara Teanga to ensure the rebrand meets Irish language obligations for public bodies.
According to the executive, the council’s digital presence will be the first place to feature the new branding, along with “presentations and reports, teams backgrounds and letterheads”.
He said that physical assets like uniforms, signage and vehicles would be updated with the new logo gradually through their natural replacement cycle.
“Over the last number of months, we have held information sessions with elected members and staff. Detailed guidance on how to use the refreshed brand will be available this week and further guidance and training will be provided in the coming months,” he said.
A communications plan is also in the works to help roll out the refreshed branding.
Speaking in September last year, Sinn Féin councillor Ciarán Ó Meachair said he was in contact with dozens of constituents a day, “ and not one single person has ever called for a change to the city council logo”.
“Dublin has so many issues such as housing, waste management and maintenance of public roads and footpaths.
“I’m not sure if any taxpayers would be thrilled to see that over €44,500 of their money has been spent on a logo design.
“If the council really felt a logo change was needed, it could have been done in-house by a DCC public relations team for much less money,” he added.
The official launch of the rebrand, including the new logo, is scheduled to take place tomorrow.