Over 200 Meath businesses now accept Mí Meath gift cards ahead of ‘Shop Local’ Christmas campaign
The gift cards, which can be purchased online or from selected retailers, are valid at a wide range of outlets, from supermarkets and national retailers to hotels, restaurants, boutiques, and activity providers.
Paula McCaul, CEO of County Meath Chamber said sales of Mí Meath Gift Cards have increased significantly, and the response from both retailers and employers has been “tremendous.”
“Every euro spent on a Mí Meath Gift Card stays in our county and supports local businesses, local jobs, and the circular economy in our community,” Ms McCaul said.
The Chamber estimates the initiative could generate up to €1m in annual spend for the Meath economy.
“If you give a Mí Meath Gift Card to family, friends, or work colleagues this Christmas, you’re giving them the freedom to spend in hundreds of shops and businesses across every town and village in County Meath.”
“Anyone lucky enough to receive one will be spoilt for choice when deciding where to use it. That’s why we believe Mí Meath Gift Cards are truly for everyone,” McCaul added.
Following last year’s partnership with Me2You, the number of participating national retailers has grown, with registrations from local businesses also reaching their highest level.
Major names now accepting the cards include Smyths Toys, Applegreen, TK Maxx, SuperValu, Tesco, The Johnstown Estate, Emerald Park, TravelShop.ie, Crinions Furniture, and Radical Runner.
The campaign also encourages employers to use the cards when rewarding staff.
Niamh Giffney, President of County Meath Chamber, said: “We encourage all Meath employers to choose Mí Meath Gift Cards when rewarding their staff. Under the Small Benefits Exemption scheme, employers can give up to €1,500 tax-free per employee each year. It’s a simple way to recognise staff while supporting local businesses — a win-win for Meath.”
Kieran Kehoe, Chief Executive of Meath County Council, said: “Meath County Council is proud to support the Mí Meath Gift Card initiative, which strengthens our local economy and celebrates the vibrancy of businesses across the county.”
“This campaign is a powerful reminder that every purchase made locally helps sustain jobs, communities, and the unique character of Meath. I encourage employers and residents alike to choose Mí Meath this Christmas and beyond.”