Digital advertising display replaces two static displays on N4, height increases to 5.8m — Carrick-on-Shannon

JCDecaux Ireland Limited has submitted a proposal to replace two existing advertising displays on the N4 Dublin Road at Attifinlay, Carrick‑on‑Shannon, with a single digital display. The current pair of 6.4 m by 3.35 m panels face southeast and stand 4.6 m tall. The new panel would measure 6.28 m by 3.4 m and rise to 5.8 m, an increase of one metre in height. It will be positioned adjacent to the car park of the Homesavers retail store on the same stretch of road.

Transport Infrastructure Ireland (TII) lodged an objection to the application on 21 May 2026. The agency cited concerns that the larger digital display could distract drivers and pose a safety risk on the national route, arguing that it might set a precedent for similar projects elsewhere. TII referred to the Department of Environment, Climate and Rural Development’s Spatial Planning and National Roads Guidelines (2012), Section 3.7, which address safety considerations for digital advertising.

The proposal is currently under review by Leitrim County Council’s planning committee. No decision has yet been announced, and the application remains subject to the council’s standard approval process. The change would reduce the number of static signs on this busy corridor while introducing a modern digital format that could offer more dynamic content for motorists passing through Carrick‑on‑Shannon.

The N4 is an important transport artery linking Dublin with the west of Ireland, and any alterations to signage along its route are closely scrutinised by both local authorities and national infrastructure bodies. Residents and road users in County Leitrim have previously raised concerns about visibility on the N4 at night, highlighting the importance of clear and safe signage.

For more detail see the Leitrim County Council planning file and Transport Infrastructure Ireland’s objection notice.

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