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Leitrim County Council has launched a new social‑media campaign called “Most Definitely Leitrim” aimed at encouraging people who live in larger cities and urban centres to consider moving to the county’s rural areas. The initiative, which is being promoted across platforms such as Facebook and Instagram, showcases stories of individuals and families who have already made the move from all over Ireland and beyond.

The campaign highlights a range of remote and hybrid workers who now call Leitrim home. Among those featured are a former Dublin‑based marketing manager who has set up a jewellery business in Rooskey, a linguist whose clients include the European Parliament, and couples who have restored old farmhouses on the county’s countryside. By sharing these experiences, the council hopes to demonstrate how Leitrim can accommodate remote work while revitalising rural housing stock.

Practical supports for new residents are also highlighted. The campaign points out schemes such as Croí Cónaithe and the Vacant Above the Shop Grant, which help restore vacant and derelict properties. In addition, a survey on the experience of remote and flexible working in Leitrim is being launched to gather feedback from professionals who are currently working remotely or from home.

The “Most Definitely Leitrim” campaign comes at a time when many residents are looking for quieter places that still offer modern work opportunities. By promoting the county’s natural beauty, community spirit and available support schemes, the council hopes to attract new families and help sustain local communities.

For more information on the campaign and the supporting schemes, see Leitrim County Council’s website.

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