New Ross community initiative traces roots to 1980s unemployment efforts

New Ross in Co Wexford is seeing a renewed focus on its heritage tourism sector, thanks to an initiative that can be traced back to the 1980s. A local radio interview revealed that the JFK Trust was set up as part of a Lions Club effort aimed at reducing unemployment by promoting tourism in the area. The trust received backing from members of the Kennedy family and local officials, giving it a solid foundation for community development.

The initiative began when the Lions Club recognised that New Ross’s historic sites and coastal scenery could attract visitors and create jobs. By establishing the JFK Trust, they sought to channel resources into projects that would showcase the town’s heritage while providing employment opportunities for residents. Over the years, the trust has worked with local businesses, heritage groups and tourism operators to develop visitor experiences that highlight New Ross’s maritime history and architectural landmarks.

Today, the legacy of that 1980s effort is evident in ongoing community projects that aim to boost tourism and support local livelihoods. While the exact scope of current activities remains under development, the trust continues to act as a catalyst for collaboration between public bodies, private investors and residents. The initiative’s roots in addressing unemployment through tourism demonstrate how targeted community action can create lasting economic benefits.

For more details, see the local radio interview transcript from 20 June 2026.

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