Running sport boom drives Longford Marathon record participation
Mentioned: Fiona Fennell
The explosive growth in the Longford Marathon's participation is being driven by a broader surge in running as a popular sport across Ireland. Local running clubs including Longford Athletic Club and Brendan Doyle's Running Club are attracting new participants, while effective social media and multimedia marketing campaigns have expanded the event's reach beyond traditional participants. Attendees are coming from as far as the UK, with some repeat visitors for 15+ years.