Local zero-alcohol beverage company launches nationally with major retailer deals

A new Irish zero-alcohol gin and tonic alternative company, established in 2024, has launched products in Super Value stores across the west and northwest and is in talks with major national retailers ahead of the Christmas period and Dry January. The company produces four flavors with natural ingredients, low sugar, and low calories, capitalizing on the growing trend of reduced alcohol consumption in Ireland (down 34% over two decades).