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Meta challenges ban against processing personal data for use in behavioural advertising

Summary

Meta Platforms Ireland Ltd, the Irish subsidiary of the US social‑media giant, has filed a High Court challenge against a proposed immediate ban that would stop its Facebook and Instagram platforms from processing personal data for behavioural advertising. The challenge follows an enforcement notice issued by the Data Protection Commission (DPC) on 14 November, giving Meta seven days to cease such processing. The DPC warned that non‑compliance would be a criminal offence and could lead to fines. Meta argues that the notice is vague, unclear about compliance requirements, and breaches its legitimate expectation of a fair hearing. It also contends that the notice renders parts of the 2018 Data Protection Act unconstitutional. The court, after granting permission for the judicial review, has offered a short interim stay on the enforcement notice pending further proceedings. The case will return to the court later in the week.

Who, what, where, when and why

What: Report matter: Meta challenges ban against processing personal data for use in behavioural advertising. Procedural stage: hearing_or_decision

When:

• November 14th Other
• 2023-11-20 Publication

Places mentioned

Topics

Stage Hearing Or Decision

Read the original CNI report