Submit ONCE per commercial, and allow 48 to 72 hours for your request to be processed. There’s a lot of hype around The North Face’s newest offering, FUTURELIGHT, a technical outerwear fabric that’s supposed to be ultra-breathable as well as waterproof, durable, sustainable, soft and super lightweight. Submit ONCE per commercial, and allow 48 to 72 hours for your request to be processed. Messages floating underneath high-tech jackets included “What If Waterproof Gear Kept You Dry Inside And Out?” and “What If Breathability Is The Breakthrough.”. Thanks to a process of nanospinning, the jackets that the tech was implemented in managed to be both waterproof and incredibly breathable. The North Face FUTURELIGHT. Doručení zdarma a vrácení zboží zdarma. The North Face FUTURELIGHT TV Spot, 'Defy the Past'. The face and backer layers are made up of 90 percent recycled materials. Beyond athlete-testing and internal testing labs, the brand worked with third-party independent experts including Underwriter Labs, a renowned safety science organization, to test the limits of the fabric. Said Cortina, “The strength and recovery has allowed us to really cater to the athletes’ moves.”. The North face has invested millions in developing Futurelight and it allows the brand to outside the supply change” with proprietary technology and fabric. The reason for this is because the North Face gets it's name from the fact that the north face of a mountain is the most difficult to climb; It receives no direct sun light, therefore it is always in the dark. For comparison: the highly breathable eVent material has a maximum MVTR of 30,000 g/m²/day. Back in January, The North Face dug into its archives and brought back the Extreme line.Now, the brand has once again looked into its storied past for inspiration as it's bringing back the popular '94 Mountain Light jacket but adding a modern twist, FUTURELIGHT. Membrane: This is what makes a laminate waterproof. The latest thought leadership, blog posts, announcements and press mentions, Connect with iSpot.tv at these industry events. Free delivery & free returns. Four hours into the second day of my Tongariro Northern Circuit hike, I stopped for a rest. The North Face Flight FutureLight | Review OM editor Will takes a microscopic look at The North Face's 'revolutionary' FutureLight waterproof fabric. No matter if Flight Series, Summit Series or Steep Series; convince yourself of the new material and the new products. It hits the market with several products today. Wearers find themselves continually wanting to take the jacket off. Added Cortina, “We’re going to be able to dial that up or dial that down, which means we’re going to be able to create product for the mountains, for the street, etc. Underwriter Labs put our FUTURELIGHT™ fabric through the same extreme liquid integrity testing standards used with firefighter gear, dumping over 200 gallons of water per hour on the garment. Extensions into more-accessible price points are planned for the coming seasons ahead as well as to other categories. That’s a long list of things that one fabric is supposed to be. ', The North Face TV Spot, 'Your Land' Song by My Morning Jacket, The North Face TV Spot, 'Imagination' Featuring Tom Wallisch, The North Face TV Spot, 'Innovation' Featuring Xavier de le Rue, The North Face TV Spot, 'Never Stop ________. “We worked very closely with our suppliers to fulfill that durability promise to our athletes. The North Face Dryzzle Futurelight jacket is a three-layer outer shell that uses the company’s all-new Futurelight fabric to create a breathable, waterproof (including a durable water-repellent finish) and windproof outer shell.. The North Face offers the Steep Series as its flagship FUTURELIGHT offering for powderhounds and backcountry enthusiasts. Whether they’re active or post-activity, their body is regulated, air is flowing, and the temperature is staying stable. Order now and receive by Thursday 07 January The effort will feature several world-class athletes including Nelson and Chin, as well as snowboarder Leslie Pelosi and runner Coree Woltering. The North Face 1985 Seasonal Mountain Jacket TNF Black & TNF White. Creating a nano-sized fiber small enough to allow air to flow through a membrane while keeping water out has helped us achieve air permeability levels unique to our FUTURELIGHT™ fabric. Contemporary looks meet a FUTURELIGHT™ membrane to create the Activist - a new type of outdoor shoe. For this iteration of the jackets, the new-age FUTURELIGHT technology is incorporated into seven colorways of the Mountain … Shop The North Face Activist Futurelight Sneakers at East Dane, designer men's fashion. Kelly Cortina, VP of global product, The North Face, said the waterproof and breathable protection properties of Futurelight were developed using nanospinning technology. The North Face uses own and third party cookies for marketing, profiling and analytics purposes, and to ease your navigation on the site. There was a lot of hype surrounding the unveiling of the North Face’s FutureLight waterproof membrane back … We’re hiring! The North Face's High-Tech FutureLight Fabric Set to Revolutionize Outwear by Stewart Wolpin on October 07, 2019 in News , Health and Home , Health & Fitness , Exercise Equipment , Blog :: 0 comments According to The North Face, FUTURELIGHT has a moisture transmission speed (MVTR) of 75,000 g/m²/day. On Oct. 1, 2019, The North Face announces the revolution begins. Share. The rocky texture only covers half of the marque. The FutureLight technology developed by The North Face is a revolution in waterproof membranes. “The North Face has a big footprint,” said Cortina. The Black 1994 Retro Mountain Light Futurelight Jacket from The North Face features lightweight FUTURELIGHT™ fabric for incredible breathability and waterproofing. Unless you’re fully off the grid, you’ve probably seen the widespread marketing campaign surrounding The North Face’s brand-new waterproof / breathable fabric, dubbed Futurelight. “It’s basically developing a construction that’s super porous,” said Cortina. “During the past two years, our world-class team of climbers, skiers, alpinists, snowboarders and trail runners has been rigorously testing Futurelight across every discipline to prove this technology in varying weather conditions and climates all over the world,” said Nelson, The North Face athlete team captain, in a statement. Free delivery & free returns. The North Face Says New ‘FutureLight’ Fabric is Waterproof Gamechanger By Justin Housman | January 9, 2019 Even though the Outdoor Retailer winter trade show is a few weeks away, The North Face couldn’t wait to unveil its new super-material, a lightweight waterproof fabric they’re calling FutureLight. Shop the latest The North Face at END. The North Face Summit L5 Futurelight is a stretchy hardshell that excels in range of movement and performing in variable conditions Tim Banfield February 10, 2020 The North Face Summit L5 Futurelight jacket is an excellent choice for ice and alpine climbing and backcountry skiing. The North Face athletes and media test FUTURELIGHT in the Elk Mountains; photo credit: Tomas Zuccareno FUTURELIGHT is a harbinger to what TNF notes is … The brand features FUTURELIGHT gear being put to the test in harsh weather conditions. Nakupte KOLEKCE FUTURELIGHT za DÁMSKÁ ještě dnes u The North Face. A t a media event in New York City in early October, The North Face celebrated the launch of Futurelight with a performance by Grammy Award-winning songwriter Mura Masa and an elaborate art installation telling the story of breathable, waterproof protection delivered by the break-through membrane technology.. The North Face Denali 2 Popover Hooded Fleece Summit Gold. Explore the collection. With my pack lying face-down beside the track, I noticed the large sweat stain on the back panel. Cortina said the beyond resonating with athletes, the recycled properties help The North Face meet aggressive goals around sustainability. FUTURELIGHT is the world’s most advanced breathable-waterproof outerwear technology, developed using nanospinning technology and sustainable practices. Fast free shipping worldwide! The North Face Futurelight now at Keller Sports. Submissions should come only from the actors themselves, their parent/legal guardian or casting agency. tryan@sgbonline.com | 917.375.4699, Designed by Elegant Themes | Powered by WordPress, Foot Locker Foundation Announces Scholar Athletes Program Awards, Hayes Performance Systems Appoints Scott Grall As Marketing Director, Invention: Nanowood … Reducing Our Carbon Footprint, Spencer Orr, SGB 40 Under 40 Class of 2016, Shoe Carnival Latest to See February Turnaround, Revelstoke Capital Invests In East Coast Orangetheory Franchisee, Wolverine WorldWide Names President, Global E-Commerce, IHEA-USA Names Alex Baer Executive Director, Marine Marketers of America Announce 2021 Leadership Team, Under Armour Opens Port Covington Campus To Administer COVID-19 Vaccines, Wolverine Worldwide Appoints President, Global Operations Group, Filson Taps Former CEO Of Woolrich As CEO, Sports Direct Parent Acquires Fashion Retailer Psyche. But what is really amazing is how well the material breathes. Shop all FUTURELIGHT™ apparel at The North Face Canada - made with our most advanced breathable, waterproof material. The North Face Assault 2 FUTURELIGHT is a relatively versatile single-wall tent. Shop FUTURELIGHT COLLECTION for MEN today at The North Face. Alistair Hall took to the mountains to find out if it lives up to the hype. See the positions. Said Chin, “Knowing its recycled materials makes athletes feel good about wearing the product. The North Face launched Futurelight with a limited number of products, mostly jackets and pants for serious mountain expeditions. While we can’t balk at the thought of a ski bib that feels like butter and breathes like linen, we’re especially excited about The North Face’s new line of Steep Series gloves constructed with FUTURELIGHT. These advances have allowed the brand to responsiblycreate three-layer garments with face and … It hits the market with several products today. - the leading destination for style, sneakers, luxury, life. Fast free shipping worldwide! California Residents exercise your rights under the California Consumer Privacy Act here. It is creating a new paradigm for what I expect out of a waterproof material.”. Despite being noticeably lightweight, Futurelight is still durable. That’s the apparel buzzword of the 2019-2020 winter season. Doručení zdarma a vrácení zboží zdarma. by Outdoors Magic. Shop FUTURELIGHT COLLECTION for WOMEN today at The North Face. Explore the collection. It’s going to scale across our entire portfolio of product and that allows us to not only apply it to apparel but footwear, equipment, accessories and beyond.”, Echoing Chin’s sentiments, Cortina said one aspect The North Face continues to hear from wear-testers and the brand’s athletes is the amount of time they’re able to continue to wear one jacket. This gives The North Face a big point of difference in its top-end mountainwear with other brands using third-party supplied technology like Gore-Tex, 37.5, Dermizax and the host of other waterproof/breathable technologies available. Membranes are typically non-textile (i.e., not knit or woven) materials that are designed to protect against water and wind. “The air is flowing in and out of this membrane and it’s waterproof.”, Nanospinning also gives The North Face designers the ability to adjust weight, stretch, breathability, durability, construction (knit or woven), and texture during the manufacturing process to match both athletes’ and consumers’ end-use, activity or environment. Oficiální online obchod The North Face. The North face has invested millions in developing Futurelight and it allows the brand to outside the supply change” with proprietary technology and fabric. Adjustable bungee waist and hem cinch with oversize cardlocks. UL tests waterproofing for the National Fire Protection Association (NFPA), an organization that certifies first responder gear for firefighters, EMS and hazmat responders. The North Face Futurelight Defdown Parka TNF Black. FUTURELIGHT is already being crafted into The North Face’s fall 2019 product line, with a focus on snowsports. We’re looking forward to getting out there, with them on our feet, and seeing what they’re really made of. We’re yet to take these things out on a proper adventure but so far, so good. € 750,00-20% € 600,00 . “In all my years in the mountains, I’ve never experienced a product that moved and performed as well as Futurelight. How is iSpot helping partners disrupt their industries? It packs a lot of efficiency in being both waterproof and breathable. Please consider disabling your Ad Blocker to ensure proper loading of all iSpot pages. The rain jacket may keep an individual dry from the rain but the tradeoff is the body starts feeling sweaty, clammy and over-heated. It's packed full of features that are typically found on more weight-focused, bivy-style designs. The solution is then used to create a breathable-waterproof film that is bonded to backer and face fabrics. The official The North Face online store. TV marketing doesn't need to be in a silo. Please be aware that our site is best experienced with Ad Blockers turned off. A t a media event in New York City in early October, The North Face celebrated the launch of Futurelight with a performance by Grammy Award-winning songwriter Mura Masa and an elaborate art installation telling the story of breathable, waterproof protection delivered by the break-through membrane technology.. ', The North Face TV Spot, 'Innovation' Featuring Kami Semick, The North Face Men's Ultra 109 Gore-Tex Trail Shoes, The North Face Women's Crescent Full-Zip Hoodie. According to The North Face’s press release, Futurelight will initially be used on jackets, tents, and gloves, but could expand across its range in the future. The North Face has gone all-in with its new breathable-waterproof technology, FUTURELIGHT. The creative offspring of a collaboration between Designworks – a BMW Group subsidiary – and outdoors gear brand The North Face is an unexpected partnership responsible for a design evoking thoughts of Buckminster Fuller’s geodesic dome designs, a futuristic off-road ready camping trailer, and maybe even a tad of a magical carriage that reverts back to a pumpkin at the stroke of midnight. With the launch of FUTURELIGHT™, The North Face is also aiming to deliver industry-leading sustainability practices through its new fabric creation process. “Right now, the expectation from a waterproof product is something loud, crunchy, muggy and unpackable,” said Scott Mellin, Global General Manager of Mountain Sports at The North Face, in the company’s press release . Today, The North Face announces the re-introduction of one of the brand's most iconic pieces, the 1994 Retro Mountain Light jacket. “So the nice thing about a jacket with Futurelight is you don’t have to stop, take it off, get cold, put it back on. And we are moving very quickly to only pursuing sustainable innovation and Futurelight has really kicked that off.”. Buy the North Face Activist FutureLight here Futurelight was tested by the brand’s athletes in the highest peaks and harshest environments, including the Himalayas’ Lhotse and Everest, in temperatures ranging from -50 degrees F to 60 degrees While testing Futurelight, alpinist, Jim Morrison, climbed and skied three 8,000-meter peaks in 2018, including Everest, Cho Oyu and the world’s first descent of Lhotse Couloir with his partner Hilaree Nelson. “You want to stay dry but you also need to breathe,” said Chin. Intro. Born in the mountains out of specific requests from our global athlete team looking for increased performance and breathability in their waterproof gear, FUTURELIGHT is a revolutionary way to stay dry inside and out. With the launch of FUTURELIGHT™, The North Face is also aiming to deliver industry-leading sustainability practices through its new fabric creation process. Dry from the rain Jacket may keep an individual dry from the North Face Seasonal. 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